Tracey Sugg is a British jewellery designer, silversmith and social-media personality. She is best known as the mother of Zoe Sugg, widely known as Zoella, and Joe Sugg, the popular YouTuber, performer and television personality.
Although her children built careers in digital entertainment, Tracey followed a different path. Her work has focused on handmade silver jewellery, family life, gardening and creative design. She has also developed her own following through Instagram, where she shares glimpses of her interests and everyday activities.
Tracey has never pursued fame in the same way as Zoe or Joe. Instead, her recognition grew naturally through her children’s success, her jewellery business and occasional media appearances.
Tracey Sugg and Tracey Collins
Tracey Sugg uses more than one name across her online platforms. Her Instagram account is registered under the username @traceysugg, while the display name is Tracey Collins. Her Threads account also uses the name Tracey Collins and describes her as a designer silversmith based in West Sussex.
Her jewellery business continues to use the name Tracey Sugg through the SulisSilver shop. The matching username, business name and family connection confirm that Tracey Collins and Tracey Sugg are the same person.
The name Collins may reflect her present family name, while Sugg remains connected with her children and her established online identity. She has used the Sugg name for her jewellery work and social-media accounts for many years.
Tracey Sugg Early Life and Background
Only limited details are available about Tracey’s early years. She has not released a detailed autobiography, and major media publications have not documented her childhood or education extensively. Her Etsy biography provides the clearest details about her creative training. It states that she studied silver jewellery design for two years in Wiltshire. This education helped her develop the skills needed to create handmade pieces and accept personal commissions.
Tracey also raised her family in the Wiltshire and Bath area. Her son Joe has spoken about his childhood in Wiltshire, while older information from the SulisSilver shop connects her family life with a village near Bath. Her present social-media biography places her in West Sussex. Since her online business details were written at different times, the descriptions of Bath, Wiltshire and West Sussex may relate to different periods of her life.
Her Career as a Jewellery Designer
The SulisSilver Business
Tracey’s most important independent work is connected with SulisSilver, her handmade jewellery business. She creates silver pieces for customers who want personal, meaningful and carefully crafted designs. Her Etsy shop includes rings, necklaces, bracelets, bangles, pendants and alphabet jewellery. Many products are made as gifts, while some are created for specific customers through custom orders.
The business has been active on Etsy since 2013. At the time of review, the shop showed more than 500 sales and a five-star average rating from more than 100 reviews. The exact figures can change as new orders and reviews are added.
Inspiration from Nature
Nature is central to Tracey’s creative work. She draws ideas from the countryside, plants, flowers and the natural surroundings near her home. This influence can be seen in the soft shapes, organic textures and simple designs associated with SulisSilver.
She works mainly with silver and has also used pearls in some designs. Her shop explains that she enjoys creating individual pieces and that no two handmade items are exactly the same. Customers can request personalised jewellery, including initials, special shapes and meaningful designs. This personal service gives the business a warm and individual character.
Customer Service and Craftsmanship
Tracey Sugg manages much of the work herself, from designing and making jewellery to communicating with customers. Her shop policies explain that handmade pieces are prepared carefully and sent in gift packaging.
Customer reviews often praise the quality of the jewellery, fast delivery, attractive presentation and helpful communication. These comments show that SulisSilver is based on direct contact and personal service rather than factory production.
Family Connection to Zoe Sugg
Tracey Sugg is the mother of Zoe Elizabeth Sugg, who became one of Britain’s best-known lifestyle creators. Zoe began blogging and making online videos in the late 2000s. Her content covered beauty, fashion, home life and personal experiences.
Zoe later expanded her career into publishing, beauty products and lifestyle businesses. Tracey attended the launch of Zoe’s first beauty collection in London in September 2014. Getty Images recorded the mother and daughter together at the event. Tracey has also featured in family photographs and social-media content shared by Zoe. Their relationship has remained an important part of the wider Sugg family story.
Relationship with Joe Sugg
Family History on Television
Tracey is also the mother of Joe Sugg, who rose to fame through his ThatcherJoe YouTube channel. Joe later became known for Strictly Come Dancing, stage performances and other television projects. In 2021, Tracey took part in Joe’s family-history journey on Who Do You Think You Are? During the programme, Joe met his mother and sister while investigating the family’s past.
Tracey showed Joe an old marriage document connected with earlier generations. The programme explored family links with Wiltshire, Ramsgate, Jersey, the telegraph industry and French Huguenot history. The family research also revealed that one of Joe’s distant ancestors worked as a jeweller. This creates an interesting connection between Joe’s family history and Tracey’s own creative career.
Media Appearances
Tracey has made only a small number of media appearances. Her best-known television connection came through Joe’s episode of Who Do You Think You Are?
In April 2023, she appeared in an interview hosted by Jo Good on the MiddleAgedMinx channel. The programme presented Tracey as the mother of Zoe and Joe and gave viewers more insight into her personality and life.
These appearances show that Tracey is willing to take part in selected public projects, but she has not attempted to become a full-time television personality.
Gardening, Fitness and Social Media
Tracey Sugg’s Instagram account offers a wider view of her interests. She regularly shares photographs and videos of her garden, flowers, vegetable growing, dogs, family occasions and outdoor activities.
Her posts include sweet peas, vegetable patches, flower borders and traditional garden features. Followers often praise the care and beauty of her garden. The content presents her as someone who enjoys practical work, nature and quiet countryside living.
Fitness is another part of her routine. She has shared posts about early-morning running, including a run beginning at 5.30am. Her social-media activity combines creativity, gardening, exercise and family moments.
A family photograph posted in August 2024 showed four generations together. The image included Tracey, Zoe, older family members and Zoe’s children, making it a meaningful celebration of the family’s different generations.
Grandchildren and Family Life
Zoe and Alfie Deyes have two daughters, Ottilie and Novie. Joe and Dianne Buswell welcomed their son, Bowden Mark Richard Sugg, in March 2026. Joe announced the birth on Instagram and gave the child’s date of birth as 16 March 2026.
Tracey is therefore a grandmother to three children through Zoe and Joe. Her Instagram posts show that family gatherings remain an important part of her life.
Graham Sugg is publicly known as Zoe and Joe’s father. Some entertainment websites state that Tracey and Graham later divorced, while other pages mention that she married again. Reliable details about her present relationship are limited, so claims about her private life should be treated with care.
Tracey Sugg Age and Personal Details
Tracey Sugg was born on 23 August 1963, making her 63 years old in August 2026. She has built a successful creative career as a jewellery designer and the owner of SulisSilver. Although her business has achieved sales through Etsy, no verified figure for her personal net worth is available. Shop sales demonstrate commercial activity but cannot determine her private wealth.
Conclusion
Tracey Sugg is much more than the mother of two famous online personalities. She is a trained silver jewellery designer, silversmith, business owner, gardener and devoted family member. Through SulisSilver, she has created a personal business inspired by nature and handmade craftsmanship. Through Instagram, she shares her love of flowers, gardening, fitness, pets and family life.
Her public story remains quieter than those of Zoe and Joe, but it is still distinctive. Tracey has built a creative identity of her own while supporting a family that became one of Britain’s most recognisable digital success stories.
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